Urnex Brands, Inc. Announces Global Barista Champion Ambassadors

Today, Urnex Brands, Inc. announced the names of eight baristas who have been selected as Urnex Global Ambassadors. The Ambassadors, who are each national champions, will represent their countries at the World Barista Championships in Seattle this April. Urnex hopes to both recognize the talents and technical expertise of each competitor and learn from their perspective on the importance of coffee machine cleaning.

The Ambassadors will formally collaborate with Urnex in both a product development and an endorsement relationship throughout 2015. Each will also work closely with the Urnex Marketing and R&D team while also being aligned with Urnex distributors in their home country. While additional discussions are ongoing to secure relationships with several other baristas who have won their recent national competitions, Urnex is excited to introduce the Global Ambassadors below:

Canada: Benjamin Put
- Canadian Barista Champion 2013,2014
- Founder Monogram Coffee

Denmark: Soren Stiller
- Danish Barista Champion 2008, 2010, 2014, 2015
- Founder Great Coffee

France: Charlotte Malaval
- French Barista Champion 2015
- Trainer SCAE certifications

Holland: Lex Wenneker
- Holland Barista Champion 2015
- Representing Headfirst Coffee Roasters

Japan: Yoshikazu Iwase
- Japan Barista Champion 2014
- Founder REC COFFEE

Mexico: Julieta Vazquez Rivera
- Mexican Barista Champion 2014
- Founder Arandela Barra de Café

Taiwan: Berg Wu
- Taiwan Barista Champion 2013,2014
- Founder Simple Kaffa

United Kingdom: Maxwell Colonna-Dashwood
- UK Barista Champion 2012, 2014, 2015
- WBC Finalist 2012, 2014
- Founder Colonna and Smalls

Please subscribe to the Urnex blog to receive regular updates on each ambassador and their personal profiles as we approach the WBC in Seattle.

Urnex Brands, Inc. has been manufacturing specialty cleaning products for coffee and espresso equipment since 1936. Today, the portfolio of Urnex® Brand liquids, powders, tablets, and capsules are distributed in over 70 countries around the world. With headquarters in New York, Urnex ships from distribution centers in New York, Holland and Hong Kong.

For more information about the program, please contact us by telephone at +1.914.963.2042, or via email to Debbie.rebell@urnex.com.

Urnex Brands, Inc. Launches Global Barista Champions Outreach Program

March 11, 2015 (Elmsford, NY) — Today, Urnex Brands, Inc. announces the launch of an exciting, grassroots incubator program for Global Barista Champions. The program is designed to recognize and support the talents and technical expertise of selected national champion baristas from around the world. The selected national champions will formally collaborate with Urnex in both a product development and endorsement relationship throughout 2015.

Beginning with the SCAA Expo in Seattle, the Urnex Global Barista Champions will work alongside Urnex and its key distributors in selected countries to help educate the specialty coffee community and reiterate the importance of properly maintained, clean coffee equipment and its impact on taste. Each barista will also be a key part of the Urnex product development initiative offering feedback on product performance, new accessory initiatives, and general product development brainstorming.

“Working with a select group of baristas chosen to align with Urnex distributor partners is an exciting evolution for Urnex as we continue to elevate and diversify our global support of the barista community. We salute the phenomenal efforts of baristas around the world to consistently raise the bar for coffee excellence” said Josh Dick, CEO. “We hope that our relationship with these skilled and proven champions will provide them with valuable support and help them to share their coffee knowledge, skills and ideas with the world.”

Baristas will be announced and featured in upcoming communications over the coming weeks leading up to the SCAA. While at the SCAA, the baristas will be featured alongside the Urnex booth (11037), in social media profiles and at partner events.

Urnex Brands, Inc. has been manufacturing specialty cleaning products for coffee and espresso equipment since 1936. Today, the portfolio of Urnex® Brand liquids, powders, tablets, and capsules are distributed in over 70 countries around the world. With headquarters in New York, the Company ships from distribution centers in New York, Holland and Hong Kong.

For more information about the program, please contact Urnex by telephone at +1.914.963.2042, or via email to Debbie.rebell@urnex.com

Urnex Brands, Inc. Launches Global Sponsorship with Sprudge.com

February 5, 2015 (Elmsford, NY) — Today, Urnex Brands, Inc. announces it is partnering with Sprudge.com and Sprudgelive.com throughout the 2015 global barista competition season, providing coverage support at the following Barista Championships:

US Barista Championship in Long Beach, CA
UK Barista Championship in Glasgow, Scotland
World Barista Championship in Seattle, WA
World Brewers Cup Championship, World Cup Tasters Championship and World
  Coffee In Good Spirits Competition in Gothenburg, Sweden

“Partnering with a sophisticated news organization like Sprudge is an obvious next step for Urnex as we continue to elevate and diversify our global support of the barista community” said Josh Dick, CEO. “We believe that the comprehensive, witty, and intelligent coverage offered by Sprudge allows Urnex to broaden our global reach and show support for the barista community by helping a wider audience gain access to coverage of these events.”

“Urnex has long been an important cultural partner for coffee culture, and this quite naturally extends to the coffee competitions.”, said Jordan Michelman, co-founder & senior editor, Sprudge.com. “Their decision to collaborate with Sprudge and SprudgeLive is a huge boost for our company, as it directly supports our ability to produce in-depth, professional coffee competition coverage live from events around the world. The team at Sprudge is proud to be working in partnership with Urnex in 2015, and we hope you enjoy our upcoming coverage.”

Urnex Brands, Inc. has been manufacturing specialty cleaning products for coffee and espresso equipment since 1936. Today, the portfolio of Urnex® Brand liquids, powders, tablets, and capsules are distributed in over 70 countries around the world. With headquarters in New York, the Company ships from distribution centers in New York, Holland and Hong Kong.

Sprudge.com is an international coffee news organization based in Portland, Oregon, with writing staff in Europe, Australia, Asia, and across the United States. Founded in 2009 by Zachary Carlsen and Jordan Michelman, Sprudge is today the world’s most popular coffee publication, and still independently owned.

Urnex Brands Hires European Business Manager – Launches Customer Specific Product Development Initiative

Urnex Brands, Inc. welcomes Marco Ferro to the team as European Business Manager.

Marco joins Urnex after six years woMarco_02rking for Schaerer AG in Technical Product Development of customer specific coffee equipment. Marco will assume responsibility for sales and business development throughout Europe. He will also spearhead the expansion of Urnex’s well-established technical product development program. Urnex is proud to work with over forty different manufacturers of coffee machines providing technical development support for cleaning of everything from traditional to fully automatic espresso machines, grinders, and drip brewers.
“We are thrilled to welcome Marco to the team,” said Josh Dick, CEO. “The addition of Marco will allow Urnex to provide a local training and development resource to our distributors and coffee machine manufacturers throughout Europe .”

Marco will be based in Bern, Switzerland and will regularly work with Urnex partners throughout the European coffee community.

Urnex Brands, Inc. has been manufacturing specialty cleaning products for coffee and espresso equipment since 1936. Today, the portfolio of Urnex® Brand liquids, powders, tablets, and capsules are distributed in over 70 countries around the world. With headquarters in New York, the Company ships from distribution centers in Holland and Hong Kong. Urnex Brands, Inc. offers a full R&D resource for custom development of machine specific cleaning and descaling products.

Marco can be reached at: Marco.Ferro@urnex.com

International Coffee Day

National Coffee Day 2014

Thanks to one of our favorite latte artists, Michael Breach for sharing this great work!

This week the world celebrated International Coffee Day on September 29th. In follow-up, we wanted to express how much we enjoy being a part of the coffee industry.

For other industries, cleaning supplies might just be cleaning supplies. But for Urnex, the products we manufacture allow us the chance to interact with interesting, dynamic, and engaged people working for innovating companies and preparing a really amazing beverage!

Urnex was founded in 1936 and today we focus all our efforts on a singular goal: help people make better tasting coffee. Every new powder, liquid, or tablet we produce is designed to help ensure nothing gets in the way of a great tasting cup of coffee.

Coffee—we’ll follow you wherever you want to go! (And we’ll also clean up any mess you make along the way, happily).

A Bit More About Us

We wanted to share an interview with our President and CEO Josh Dick, who talked a bit about Urnex at the World of Coffee SCAE event in Rimini, Italy in June.

This interview was filmed by Coffee T&I Magazine:

“At Urnex, we think about ourselves as not just making cleaning products or chemicals, but as helping our customers make better tasting coffee.”

–Josh Dick


Full transcript:

Hello my name is Joshua Dick, and I am the President and CEO of Urnex Brands.

Urnex was founded by my great grandfather in 1936. Today, we are sold in over 70 countries around the world. We’re specialists in making cleaning products for coffee machines. The range of our products is seen over here and we have everything from very traditional powders for cleaning espresso machines to tablets for fully automatic coffee machines. We make a line of milk system cleaners both in liquid and, now a very new product for us, a tablet based milk system cleaner.

One of the other products you may have heard of is our Grindz, which is our patented grinder cleaner. It is the only product in the world that is a coffee-bean shaped tablet that all you do is grind to clean away the coffee (oils).

Everything else in our line includes products for filter coffee, home coffee machines, and descalers. In general, anything you can imagine needing in a coffee retail environment.

At Urnex, we think about ourselves as not just making cleaning products or chemicals, but as helping our customers make better tasting coffee, and that’s really our focus. We want everything we do to be of value: cleaning away old coffee oil so that the coffee can taste its best.

Pretty good?

 

Reflections on SCAA and Boston

Ten days ago we arrived in Boston for the 25th annual Specialty Coffee Association of America. It was a time to see old friends, meet new ones, and learn about everything going on in the fast changing world of coffee. We had the thrill of seeing Pete Licata win the right to represent the U.S. at the World Barista Championship to be held in Melbourne, Australia. We also had the chance to see Erin McCarthy of Counter Culture win the US. Brewers Cup Title and the chance to compete at the SCAE World of Coffee held in Nice, France. It was an amazing event filled with enthusiasm and passion for coffee. We packed our things and left town on Sunday and then Monday happened….

This unnecessary Boston Marathon bombing took three lives and painfully altered many, many others. While I’m angered and frightened by this event, I’m also reminded of the power of coffee and some relevant insight shared with me by an Urnex distributor in a war torn part of the world.coffee farm photo

I remember the day our distributor told me that he wished all his country’s enemies would develop a love of coffee – it is a pleasure shared with friends and loved ones and a focal point for conversations about life and an opportunity for self-reflection. He believed that those that learn to embrace and enjoy coffee don’t have the time or interest in terror or fear. If more people learn to love coffee, we have one special thing we can count on each day.

Maybe the mission of the SCAA and all our friends in the coffee community will not only be one of teaching the world about coffee. Maybe it will also help us find a happier and more peaceful world community. For now, we send our thoughts and sympathies to the people of Boston.

Josh

A Guest Blogger from Dublin Reflects: Coffee or Guinness?

Dublin city on a typical Irish summer day and I decide to get out of the rain for a while. I bolt into my favourite place and plonk myself onto a high stool. “Your usual?” I am greeted by a friendly face.
guinness-irish-coffee
And so begins my time of waiting for this most precious of liquids. In contemplation, I can never understand what made me convert to this liquid nectar. Prior to this I found the taste offensive and probably disgusting. But now without it coating my mouth on a daily basis I feel like something is missing.

‘So what is it then?’ I ask myself. Is it the care and skill required in the amalgamated processes that produces the finest qualities? Hmmm. Maybe then it is the surge and settle of it as it mixes in the glass and then relaxes into two very distinct and separate liquids: the dark mysterious body sealed with a dense creamy head.

What about its elusive, difficult to achieve perfection that everyone tries to strive towards – the perfect pour? No, that’s not it. Surely it’s the taste then: the way your brain jumps up and down for joy at each sip and your palate cries out for more!

Hang on—it’s the interaction you have with other people, the sharing of good and bad experiences this drink has given you! Finally I realise what it is now; it is all of the above—the combination of the whole process that makes me come back time and time again for more. My resistance for it is futile…

So some join me for a glass of this elixir of life – Espresso or Guinness you decide what I am talking about?
-Damian

Damian Marshall is the Technical Service Manager and an Innovation Expert for Bewley’s Coffee in Dublin. Bewley’s is the largest coffee roaster in Ireland and has been in business since 1840. Aside from his involvement with the Irish Barista Championship and his passion for coffee, Damian has been known to enjoy a cold Guiness or six…

City Coffee Crawl

Image

Last week we took the opportunity to go into Manhattan and explore the vibrant coffee scene of the city. On a rainy New York day we coffee-crawled around NYC’s Lower East Side and reminded ourselves of the delightful world of coffee we are a part of.076

There were six stops on our coffee tour, and each provided us with something different to marvel at: from that delicious shot of espresso the barista wanted to get just right to the filter coffee dripped to perfection; from the presentation of the coffee beans waiting to be sold to the presentation of the latte with a rosetta in the center of the cup; from standing room only to a bevy of seats in a coffee shop that doubles as a theater lobby, we experienced coffee.

It was awakening, like that kick of caffeine always is, and a great reminder of why we do what we do: we love that there are so many passionate people out there working tirelessly to make the best cup of coffee they can.

Because that’s what we do, too: we want to be a part of the process that takes you to the best cup of coffee.

Next time, we’re going to Brooklyn!

Our stops:

Bluebird Coffee Shop (72 East 1st St NY, NY 10003)
Caffe Vita (124 Ludlow St NY, NY 10002)
The Roasting Plant (81 Orchard St NY, NY 10002)
Everyman Espresso (116 East 13th St NY, NY 10003)
Porto Rico Importing Co. (40 1/2 St. Marks Pl, NY NY 10003)
Abraco (86 East 7th St NY, NY 10003)

Charlie